Genial campaña para Coca Cola en Argentina implementada por Ogilvy and Mather para celebrar el día de la amistad, estaría bueno que subieran algunos videos a la web, me declaro fan!

Ogilvy created the “Machine of Friendship” for his client Coca-Cola on the occasion of Friendship Day. This novel action made hundreds of friends help each other to get two bottles of Coca -Cola at the price of one. The challenge was simple: had to put the coins in this unique and extremely high “Maquina de la Amistad” three feet in height and well get 2×1. The height of the machine made it only possible to reach the goal with help from a friend. A fun way to celebrate friendship by sharing two Coca-Cola. “Being of Friendship” was held on July 20, International Day of the Friend, the Cinemark theater chain.