Excelente manera de autopromocionarse de Christopher Doyle, una excelente idea, muy bien llevada a cabo pero mejor bajen el pdf para que entiendan el chiste completo,

My name is Christopher Doyle. These are my Identity Guidelines.
As is the case with all identities, care must be taken with my appearance and tone to ensure my core values and visual integrity are maintained.
This is a guide to how I should look, feel and sound as a person; a guide that should serve as an aid for myself and for those around me in ensuring my identity remains clear, consistent and correct.

It should be noted that these guidelines are intended as just that, a guide. While all elements of my identity system have been designed to ensure consistency, allowances for variation have also been made. If followed, these guidelines will help my identity to evolve and feel fresh at every touchpoint.

Christopher Doyle Identity Guidelines 2008

Via. FFF