Cerveza Tecate convocó al artista mexicano Saner para que ilustrara 16 historias de mexicanos (o mexicanos nacidos en Estados Unidos) que han logrado el éxito profesional en aquél país; desde el mismo artista hasta personalidades del deporte, espectáculo o la cultura.
Esta campaña titulada 16 Stories of Punch fue lanzada en el marco de la independencia de México y la pelea del boxeador mexicano Canelo Álvarez contra Gennady Golovkin. A continuación les comparto algunas de estas historias.
“I’m Edgar ‘SANER’ Flores, contemporary artist, painter, illustrator and graphic designer. I was born in Mexico City in 1981. I’m the son of a Oaxacan mother and Hidalguense father, and the third child of 5 siblings. Since I was very young, I’ve been into drawing and creating caricatures. I began sketching at the age of 3, and then got into graffiti as a teenager. As a child, I grew up in the State of Mexico and spent a lot of time in the city of Matias Romero Oaxaca where I became interested in Mexican culture and tradition, especially masks. Now I want my work to represent situations of everyday life – with both a political and social background, through characters with pre-Hispanic reminiscences, and different paradoxes that create profound reflections on the essence and connection with the inside.”
“In 2000, after studying at New York’s Culinary Institute of America, I decided to go back to Mexico City to open my first restaurant, Pujol. From there – my mothership, as I like to call it – I’m always trying different techniques and combinations – both old and new, local and universal – applied to the best Mexican produce we can get. Despite all of this research and vast universe of products, I think my key ingredient is that I’m genuinely finding joy in making people happy. Flavor is life. Life is constantly changing and I’m naturally guided by its spontaneity. Challenges are what keep me going and I guess that’s why I came back to New York to open my other two restaurants: Cosme and Atla. To continue getting to do what I love every single day is what success means to me.”
“I am a Mexican-American mother, yoga teacher, chef and vintage curator. And yes, I barely have time to sleep. I guess when my grandfather immigrated here from Tamaulipas in the late 1950s, and was a cotton picker and steelworker, he probably didn’t rest too much either. It’s probably in the blood. Being a working mother in New York City is my daily fight, as I am constantly endeavoring to strike a balance between all the hats I wear while also caring for my 8-month-old son. It’s challenging, but definitely never boring. Which is good, because I think Mexicans can stand almost anything but monotony.”
“I was born in the city of Guadalajara in the state of Jalisco, Mexico. I grew up on my family’s farm, where I learned the art of horseback riding. Canelo, which means cinnamon in Spanish, is my official boxing nickname and is a common nickname for people with red hair. I am the youngest of eight children, and seven of us became professional boxers. I started boxing when I was 13 years old. By the age of 15 I had already debuted as a professional boxer. Now I am 27 years old with a 49-1-1, 34 KOs, professional record. I am about to face one of the biggest challenges of my career in a fight that will establish me as one of the greatest in Mexican boxing. This is my era, my legacy! So now that all my training and preparations are done, it’s time to call your friends, crack open an ice-cold Tecate, sit back, relax and enjoy the next chapter of this victorious story.”
Les recomiendo que visiten el Facebook de Tecate para ver las demás ilustraciones que forman parte de esta campaña.